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Video consumption has been rising for years, from broadcast television to video-on-demand on video streaming apps. But live streaming videos, the most thrilling entertainment was mostly absent on the stage until the pandemic hit. According to a survey, 82% of audiences would prefer to watch a live video than a standard social media post. They are so popular and that’s why it’s important for brands and influencers on Instagram to understand how to go live on Instagram.
Instagram live video is such a powerful way to help you connect with your audience and increase visibility. With Instagram, you can better build up your brand with live streaming! Now Let’s walk through how to go live on Instagram 2021!
ContentHow to Start Instagram Live - Preparation How to Go Live on Instagram - Steps How to Go Live on Instagram Successfully
Going live is an one-off show, there’s no second chance to edit or retake the video. So if you want to make a successful first impression and avoid technical issues, here are some preparations you might want to know before moving on to the steps of how to go live on Instagram.
Check your equipment
Test your phone and photography gears before everything else. And don’t forget to test your internet connection and use Wi-Fi with at least 10Mbps upload and download speed to ensure smooth broadcasting.
How's the shooting spot
Your location and lighting matter a lot for your Instagram live, they indicate how professional your broadcast looks. Plan and design the backdrop of your Instagram live so it can better support your brand’s message.
Create a content schedule
A spontaneous live can be fun but it’s always better to create a content schedule that covers what you are going to talk about. Having a plan in place and you can better keep your live IG views high and engaged.
Rehearse live stream
Practice makes perfect! If you don’t feel confident, just go through your schedule in advance and practice it in front of a mirror so you can see how you look and sound. Try to mind the pause, gestures, and body language.
Make an announcement
Don’t forget to announce the live stream in advance so your audiences know when to tune in. You may use the Instagram Stories Countdown Sticker to remind and send notifications to your followers.
How to go Live on Instagram on iPhone
Step 1. On the profile page, tap the Plus icon in the top right, choose “Live” to proceed to the camera screen.
Step 2. Make sure to select “Live” in the menu bar at the bottom. Tap on the Four lines icon on the left to add a title for your live video.
Step 3. Tap the circle icon at the bottom of the screen and you’ll be live. To end your live stream, tap the “X” in the upper left corner and select “End Now.”
How to go Live on Instagram on Android
Step 1. Launch the Instagram app, tap the Plus icon in the middle of the bottom, or swipe right on the Feed page.
Step 2. Swipe to the “Live” in the menu bar at the bottom. Tap on the Circle button in the center to go live on Instagram.
Step 3. It will take a few moments to start broadcasting based on your connection. Tap on the “X” icon in the upper right to end your live video.
How to go Live on Instagram on a computer
Today it’s not possible to go live on Instagram with your computer directly because the features on mobile are not supported on PC. Hence you will need to use an Android emulator to simulate the mobile functions on PC. Simply Google “Android emulator” and there’ll be tons of emulator tools or apps pop up. Install it on your computer and you can start your live stream on the computer.
Here are the simple steps on how to go live on Instagram on PC with the Android emulator Bluestack app.
Step 1. Launch Bluestack. Click on App Center to download and install the Instagram app.
Step 2. Log in with your Instagram credential to access Instagram.
Step 3. Follow the steps of going live on Android to start live streaming on the computer.
Once you go live, your video will pop up as an Instagram story at the top of the feed and include the “Live” icon when it’s still live. When your followers open the app, they will see you are live and receive a notification that you’re broadcasting and join in to watch the live stream.
Now you know how to go live on Instagram on different devices with the specific steps above, what else can you do to make your live stream successful? Apparently, the answer is engaged Instagram followers. The more Instagram followers you have, the more audiences you can capture to view your live stream.
For those live streams that require frequent engagement with audiences, for instance, Q&A sessions, product launch, it’s better to have massive Instagram followers standby so your Instagram live is not talking to an empty room.
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When large gatherings are off-limits amid the pandemic, live videos showcase the power of truly “live” content; While Yo-Yo Ma started putting live performance over streaming platforms, it means live videos are popular and it’s a trend that they are going to stay. That’s why knowing how to go live on Instagram is extremely important. With the complete guide above, there is no better time than now to host a live stream and communicate with your loyal and new Instagram followers! Just remember to use GETINSELFGetInstaIns Followers, a safe app to help you get Instagram followers easily, so you can have massive audiences to engage with your live stream!
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